Sept 18, 2014: Gizmodo: A Man Used Whisper to Live Update His Standoff With Cops
Whisper's team noticed the posts and made contact with the man involved in the standoff. Whisper employee Josh Chavers exchanged a series of direct messages through the social app. Whisper editor Neetzan Zimmerman gave our sister site Gawker copies of his DMs with the man in question
Whisper's team noticed the posts and made contact with the man involved in the standoff. Whisper employee Josh Chavers exchanged a series of direct messages through the social app. Whisper editor Neetzan Zimmerman gave our sister site Gawker copies of his DMs with the man in question
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Aug 19, 2014: Huffington Post: The Reasons The Ice Bucket Challenge Went Viral
"Marrying the Internet's love of challenges with donation and charity is a stroke of genius," Neetzan Zimmerman, a former editor at Gawker who's widely considered an expert in viral phenomena, told The Huffington Post. "There's no other way to say this -- it's absolutely pure brilliance." July 31, 2014: Daily Banter: F*ck You and the Viral Content You Rode in On, Neetzan Zimmerman
Neetzan Zimmerman feels differently, however. In the eyes of the wizard whose knack for crafting viral content at Gawker was so impressive that the Wall Street Journal devoted an entire profile to praising him, getting people to click isn’t simply a part of online journalism, it’s the only part — the only part that matters anyway. May 9, 2014: New York Observer: Neetzan Zimmerman Chief Witness to Horrific School Bus Accident
When a school bus hit and killed a pedestrian on the Upper East Side yesterday, Neetzan Zimmerman was on the scene. 
ON THE RECORD: Jan 21, 2014: Jonathan Cohn has announced in his New Republic article that "Policy Journalism Is Having Its Moment." The article is primarily dedicated to the the decision by Ezra Klein to quit the Washington Post in order to start a new journalism project. Melissa Bell and Dylan Matthews will also be leaving WaPo with him. Cohn sees something bigger in this move and summarizes that "the unsettling part of Klein’s departure is the shift in power, away from large media organizations, it would seem to reinforce. All but the largest newspapers are dying and we don’t know, yet, exactly what will take their places. But, overall, journalism is richer and more informative because people like Josh Marshall, Nate Silver, and now Ezra Klein are reinventing it." Andrew Beaujon (Poynter) listed several people who have left the established media and are looking at new ventures ("Washington Post announces Ezra Klein is leaving"): "Nate Silver decided last year to leave The New York Times for ESPN, which plans to relaunch his FiveThirtyEight.com under its auspices soon. Glenn Greenwald left the Guardian last year to join a “a new mass media organization” funded by eBay founder Pierre Omidyar. Dan Froomkin and Jay Rosen also joined the new organization in varying capacities. Gawker’s Neetzan Zimmerman will be the editor-in-chief of a starting shareup called Whisper. Gabriel Snyder, formerly the editor-in-chief of The Wire, will be chief content officer of a mobile news startup called Inside.com. Kara Swisher and Walt Mossberg’s site AllThingsD announced last year they would part ways with Dow Jones & Co. and relaunched as Re/Code this year. The Wall Street Journal launched a replacement site, WSJD. Both promised live events. Another spinoff from the Journal: The Information, a subscription tech-news site edited by former WSJ reporter Jessica Lessin. Proto-blogger Andrew Sullivan left The Daily Beast in early 2013 to relaunch his Daily Dish as an independent, subscription-based publication. Sullivan wrote on Dec. 31 that in its first year, the publication had raised more than $800,000 in subscription revenue and has “almost 34,000 subscribers.” One thing that is clear through all this is that the internet is not done changing the face of journalism.
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Jan 19, 2014: Adweek: Can Whisper Be the Platform for Social Whistle-Blowing?
Specs Who Neetzan ZimmermanAge 32New gig Editor in chief of Whisper Old gig Senior editor at Gawker
Specs Who Neetzan ZimmermanAge 32New gig Editor in chief of Whisper Old gig Senior editor at Gawker
Jan 17, 2014: Adweek: King of Web Traffic Neetzan Zimmerman Explains His Plans for Whisper
Says he's 'Exposing Secrets at the Government Level'
Says he's 'Exposing Secrets at the Government Level'
Jan 14, 2014: Mashable: Why This Is the Age of Publishers, Not Journalists
This is the case for Zimmerman, who will soon leave Gawker for the editor-in-chief role at social startup Whisper and Gabriel Snyder, who previously served as editor of TheWire.com and is headed to mobile news start up Inside.com.
This is the case for Zimmerman, who will soon leave Gawker for the editor-in-chief role at social startup Whisper and Gabriel Snyder, who previously served as editor of TheWire.com and is headed to mobile news start up Inside.com.
Jan 3, 2014: New York Observer: Neetzan ‘Doesn’t Like to Be Called a Machine’ Zimmerman Leaving Gawker
Viral phenom Neetzan Zimmerman is leaving Gawker for an as-yet unnamed a start-up that doesn’t compete with Gawker, Gawker editor John Cook announced this afternoon on Twitter
Viral phenom Neetzan Zimmerman is leaving Gawker for an as-yet unnamed a start-up that doesn’t compete with Gawker, Gawker editor John Cook announced this afternoon on Twitter
Dec 2, 2013: Neon Tommy: What Makes Content Viral? Lessons From Neetzan Zimmerman
No one on the Internet is read more than Neetzan Zimmerman. The 32-year-old Gawker editor puts up about 12 posts a day, focusing on viral content, and his articles generate more than 30 million page views per month, according to Farhad Manjoo’s profile in The Wall Street Journal.
No one on the Internet is read more than Neetzan Zimmerman. The 32-year-old Gawker editor puts up about 12 posts a day, focusing on viral content, and his articles generate more than 30 million page views per month, according to Farhad Manjoo’s profile in The Wall Street Journal.
Dec 1, 2013: Wall Street Journal: Why Everyone Will Totally Read This Column
Mr. Zimmerman is a 32-year-old editor at the news-and-entertainment site Gawker, where he's responsible for posting "viral" content—videos, photos, crazy local news stories—that readers can't resist sharing with everyone they know. "Mom Fined $140 Every Day Until She Circumcises Her Child" or "Black Man Arrested Dozens of Times for 'Trespassing' While At Work."
Mr. Zimmerman is a 32-year-old editor at the news-and-entertainment site Gawker, where he's responsible for posting "viral" content—videos, photos, crazy local news stories—that readers can't resist sharing with everyone they know. "Mom Fined $140 Every Day Until She Circumcises Her Child" or "Black Man Arrested Dozens of Times for 'Trespassing' While At Work."
June 11, 2012: Nieman Journalism Lab: What makes something go viral? The Internet according to Gawker’s Neetzan Zimmerman
The machine-like blogger has generated huge traffic numbers for Gawker — paying the pageview bills so other writers can focus on less viral work.
The machine-like blogger has generated huge traffic numbers for Gawker — paying the pageview bills so other writers can focus on less viral work.
Neetzan Zimmerman (born 1981) is a journalist known for focusing on "viral" internet content. He worked for Gawker from April 2012 through January 2014, when it was announced he would be leaving for a new start-up company. Background Zimmerman was hired by Gawker in April 2012. He specializes in finding high-traffic content. According to a December 2013 profile in The Wall Street Journal, Zimmerman's Gawker posts are generating in excess of 30 million hits per month, essentially subsidizing the ability of Gawker journalists to pursue more in-depth content.
Previously, Zimmerman ran "The Daily What", which he founded in 2008 as a website for aggregating viral content. He ran that site on a mostly one-person basis for about three years, while still working for publishing firm Wiley-Blackwell, and eventually becoming his full-time job. The site was bought by the I Can Has Cheezburger? network in 2010. Zimmerman was born to Aaron and Helen Mandell Zimmerman in 1981. He graduated from University of Massachusetts Boston in 2007 with a bachelor's degree in communications.
Previously, Zimmerman ran "The Daily What", which he founded in 2008 as a website for aggregating viral content. He ran that site on a mostly one-person basis for about three years, while still working for publishing firm Wiley-Blackwell, and eventually becoming his full-time job. The site was bought by the I Can Has Cheezburger? network in 2010. Zimmerman was born to Aaron and Helen Mandell Zimmerman in 1981. He graduated from University of Massachusetts Boston in 2007 with a bachelor's degree in communications.
